Can-Am Ryker // ‘Ride Like No Other’ (2019 & 2020)
We re-defined the 3-wheel motorcycle category by launching a machine that people actually wanted to ride. By positioning Ryker as the machine that helps you 'Ride Like No Other,’ we targeted diverse new entrants with a mission to democratize the open road.
A partnership with Migos, including custom rides, a surprise custom Ryker for Cardi B while on tour, an influencer strategy, a rider education program, a new licensing program and a Women’s Mentorship Initiative worked together to make Ryker the #1 model in 3-wheel amid a declining 2-wheel category, growing 100% in retail. And we attracted nearly 50% new entrants.
Press Love
Ski-Doo // ‘Escape Mountain’ (2019)
We created an episodic-series with winter sport influencers to showcase Ski-Doo’s ability to push boundaries and defy winter expectations in the spirit of the cultural phenomenon, ‘Escape the Room.’ Outside of our social teaser strategy, the series appeared on Discovery Channel.
BRP // The Uncharted Society (2020)
In partnership with BRP, strategy led the positioning, visual identity, creative platform and driver brand strategy for its new revenue-driving brand experience. The Uncharted Society is a new brand service that transforms the machine rental model into curated brand adventures. Check out the article in Forbes.